During times of crisis and economic contraction, many businesses easily fall into reactive or protective mode. As negative news piles on, it is easy to get stuck into an ever-shrinking corner where your business options seem less and less viable. Making split-minute decisions under duress is never the best option available.

And if you decide to only concentrate on determining whether or not your cash-flow or balance sheet solvent, you could easily find yourself being painted into that corner. Deciding, for example, who to 'let go' and/or which supplier contracts not to renew.

The engine room of all businesses are their people and other important elements tied to their customer value. Taken together, these assets are the lifeblood of the organisation. Compromise these and a business may survive the crisis, but will remain stricken by poor health as it continues to limp along.

Without SMART decision-making anchored to Ethical and Reasonable actions, your company will struggle through the crisis and struggle to return where it should be, thriving.     

A quick and timely analysis of your operational and strategic state of play against the external threat(s). As specialists in identifying tangible ethical value, we use a unique and ethical risk management approach. This approach both widens and simplifies your decision-making priorities; saving precious time that would otherwise have been lost in overlapping crisis discussions. Additionally, the approach helps to preserve the core value of your business without needlessly letting it go.

It's all about using the power of ethical trade to help you make timely and smarter decisions in times of crisis.